Field Day Daily Content

Before these go out

Which page posts these: Field Mate's own page, or On Point until that exists?
Michael's video isn't in this calendar yet. When it's ready it can replace any weekday post.
Thu Nov 19: only add a seats-left number if it's the real one that day.
Stock photos are backgrounds only. Don't describe those people as attendees or clients.

Week 1: Announce it

Mon Nov 2 to Sun Nov 8

Mon Nov 2Day 1 of 20

Announcement

Bay Area home service pros: we're hosting a free Saturday morning just for you. FIELD DAY Sat, Nov 21 · 9 AM to 12 PM Radisson Hotel, Sunnyvale AI for your business, live demos on real phones, and real networking with contractors, landscapers and trades. Coffee and pastries are on us. Only 50 seats. Save yours: fieldday.optechsol.llc

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Story: Post reshare + countdown sticker to Nov 21, 9 AM.

LinkedIn version (from Michael)

We're doing something for Bay Area home service owners. Frank Alcaraz from FAC Construction and I are hosting Field Day, a free Saturday morning on Nov 21 at the Radisson in Sunnyvale. Real tools, live demos on real phones, and other owners to talk to. No theory slides. 50 seats. If you run a trade business, or know someone who does: fieldday.optechsol.llc

Tue Nov 3Day 2 of 20

Warning

Your competitors are already using AI. Most of them just aren't talking about it. They're texting back missed calls in seconds. Following up on every quote. Getting reviews without having to ask. On Saturday, Nov 21 we'll show you how it works, live, in one morning. Free. Save your seat: fieldday.optechsol.llc

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Story: Poll: "Biggest headache right now?" Calls / Follow-up / Scheduling.

Wed Nov 4Day 3 of 20

What you'll learn

One Saturday morning. Three things you'll walk away knowing: 01 How to answer every lead, even when you're on the job 02 How to follow up without lifting a finger 03 How to run your crew from your phone Field Day · Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: Share the poll results from yesterday, then link sticker to the RSVP page.

LinkedIn version (from Michael)

Most home service owners I talk to don't need more leads. They need to keep the ones they already get. The call you miss on a ladder. The quote nobody followed up on. The happy customer who never got asked for a review. That's what we're covering at Field Day on Nov 21 in Sunnyvale. It's free, and we'll set it up live on real phones. fieldday.optechsol.llc

Thu Nov 5Day 4 of 20

The missed call

You're on a ladder. Your phone rings. You can't pick up. They don't leave a voicemail. They call the next name on Google. That one call could've been your next big job, and you'd never know. At Field Day we'll show you how a missed call gets a text back in seconds, live, on a real phone. Free · Sat, Nov 21 · Radisson Sunnyvale fieldday.optechsol.llc

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Story: Question box: "How many calls do you think you missed last week?"

Fri Nov 6Day 5 of 20

Meet your host: Michael

Meet your host: Michael Le. Michael runs On Point Tech Solutions, the Los Gatos team behind the websites, CRMs, automations and AI that keep Bay Area service businesses booked. As co-founder of Field Mate, he leads the tech. If it texts back, follows up or runs on your phone, his team built it. He'll be running the live demos at Field Day. Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: Michael selfie clip if he has 15 seconds: "See you on the 21st." Otherwise reshare the post.

LinkedIn version (from Michael)

Why I'm doing this. My team spends every day building lead, follow-up and AI systems for local businesses. Most owners don't have the time to figure this stuff out, and they shouldn't have to. So on Nov 21 we're putting it in one room. Three hours, free, coffee on us. I'll set it up live so you can see what works and what doesn't. Bay Area trades and home service owners: fieldday.optechsol.llc

Sat Nov 7Day 6 of 20

Who it's for

Is Field Day for you? If you're a remodeler, roofer, HVAC tech, plumber, electrician, painter, landscaper, cleaner, pool pro or pest control owner in the Bay Area: yes. If you run the business from the kitchen table: also yes. Free morning. Coffee's on us. Tag a trade friend who should be there. Sat, Nov 21 · Radisson Sunnyvale fieldday.optechsol.llc

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Story: "Tag a trade friend" sticker + link.

Sun Nov 8Day 7 of 20

Free tip: quote follow-up

Free tip for your Sunday. Most quotes don't get a no. They get forgotten. Not because you don't care, but because it's 9 PM and you're doing invoices. Try three short texts after every quote: Day 2: "Any questions on the quote?" Day 5: "Want me to hold your spot on the schedule?" Day 10: "Still on your list, or should I close this out?" Want it to run by itself? We'll set one up live at Field Day. Sat, Nov 21 · Free · fieldday.optechsol.llc

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Story: Share the three texts as a save-this slide.

Week 2: Teach and build trust

Mon Nov 9 to Sun Nov 15

Mon Nov 9Day 8 of 20

The job board

Hours on paper. Change orders in texts. Costs in your head. The Field Mate job board puts every job, every crew and every change order on one screen, on your phone. FAC Construction's crew runs on it every day. See it live at Field Day, Sat Nov 21 in Sunnyvale. Free. fieldday.optechsol.llc

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Story: Screen recording of the job board clock-in, 10 seconds.

LinkedIn version (from Michael)

Frank's crew clocks in from their phones. The office sees every job, every change order and every cost in one place. We built the Field Mate job board with FAC Construction, from how they actually work. I'll show it live at Field Day on Nov 21, set up for different trades. Free morning in Sunnyvale. fieldday.optechsol.llc

Tue Nov 10Day 9 of 20

Meet your host: Frank

Meet your host: Frank Alcaraz. Frank learned construction from the ground up and built FAC Construction into a San Jose builder known for custom homes, remodels and ADUs. 25+ years of running crews, budgets and change orders. He knows exactly where a home service business loses time and money. Come ask him anything at Field Day. Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: Frank's selfie video if he sends one. Otherwise reshare the post.

Wed Nov 11Day 10 of 20

Veterans Day

Today we're saying thank you to every veteran, and to the many who came home and built a life in the trades. Thank you for your service.

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Story: Reshare only. No event promo today.

LinkedIn version (from Michael)

To the veterans in the trades and across the Bay Area: thank you for your service.

Thu Nov 12Day 11 of 20

The agenda

Here's your morning at Field Day: 9:00 Coffee + networking 9:30 AI for your business, in plain English 10:15 Live demo: a missed call, a new lead, an AI follow-up and a job run from the phone 10:45 Our story 11:05 Guest stories 11:20 Q&A + breakouts Built for owners who'd rather be on a job site. You'll be done by noon. Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: Agenda as a slide, then a link sticker.

Fri Nov 13Day 12 of 20

Myth vs fact

Myth: AI is only for big companies. Fact: if you can send a text, you can follow along. Field Day is built for owners who aren't techy. No jargon, no theory slides. Just what AI can actually do for a home service business today, set up live. Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: This-or-that sticker: "Techy" or "Just get it done".

LinkedIn version (from Michael)

The most common thing I hear from contractors: "AI isn't for a company my size." It's the opposite. A two-truck operation feels a missed call far more than a big company does. If you can send a text, you can use this. Come see it on Nov 21 in Sunnyvale. Free. fieldday.optechsol.llc

Sat Nov 14Day 13 of 20

One week out

We're keeping it small on purpose: 50 seats. Field Day is one week out. If you run a home service business in the Bay Area, this is your morning. Free · Coffee on us Sat, Nov 21 · 9 AM Radisson, Sunnyvale Grab yours before they're gone: fieldday.optechsol.llc

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Story: Countdown sticker: 7 days. Add the real seat count if it's strong.

Sun Nov 15Day 14 of 20

FAQ: is it really free?

"Is it really free?" Yes. The morning is free, and coffee and pastries are on us. "Is it a sales pitch?" It's mostly teaching, live demos and networking. You can take every idea home and set it up yourself. At the end we'll share an event-only offer for anyone who wants us to set it up for them. No pressure either way. Sat, Nov 21 · Radisson Sunnyvale fieldday.optechsol.llc

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Story: Question box: "What do you want to know about Field Day?"

Final week: Countdown

Mon Nov 16 to Sat Nov 21

Mon Nov 16Day 15 of 20

This Saturday

This Saturday. One free morning to see what AI can do for your business, with coffee, pastries and other Bay Area owners. Sat, Nov 21 · 9 AM to 12 PM Radisson Hotel, 1300 Chesapeake Terrace, Sunnyvale Still need a seat? fieldday.optechsol.llc

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Story: Countdown sticker: 5 days.

LinkedIn version (from Michael)

Field Day is this Saturday. If you own a trade or home service business in the Bay Area, take three hours and see what's working. Frank and I will be there with coffee. Nov 21, 9 to noon, Radisson Sunnyvale. Free. fieldday.optechsol.llc

Tue Nov 17Day 16 of 20

Bring your office manager

Who actually answers the phone at your business? Bring them. Your office manager, your spouse, your partner. They're the ones who'll run this day to day. Register each person so we hold a seat for them. Sat, Nov 21 · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: "Tag who runs your office" sticker.

Wed Nov 18Day 17 of 20

3 days left

3 days until Field Day. Coffee, pastries, live demos, and a room full of Bay Area owners dealing with the same headaches you are. Sat, Nov 21 · 9 AM · Radisson Sunnyvale · Free fieldday.optechsol.llc

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Story: Countdown sticker: 3 days.

LinkedIn version (from Michael)

3 days out from Field Day. If you've been meaning to figure out AI for your business, this is the low-effort way. Show up Saturday, drink our coffee, leave with a plan. Still room if you grab a seat now: fieldday.optechsol.llc

Thu Nov 19Day 18 of 20

Last call

Last call for Field Day. If you've been on the fence, this is your sign. Free morning, Saturday, 9 AM, Radisson Sunnyvale. Save your seat: fieldday.optechsol.llc

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Story: Add the real seats-left number only if it's true that day.

Fri Nov 20Day 19 of 20

Tomorrow: what to bring

See you tomorrow! What to bring: Your phone Your business cards Your biggest headache, whether it's calls, follow-up, reviews or scheduling Coffee's ready at 9 AM. Radisson Hotel, 1300 Chesapeake Terrace, Sunnyvale Not registered yet? fieldday.optechsol.llc

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Story: "See you tomorrow" with the venue location sticker.

LinkedIn version (from Michael)

Field Day is tomorrow. Bring your phone, your business cards and your biggest headache. Coffee's ready at 9 AM at the Radisson in Sunnyvale. Frank and I will see you there.

Sat Nov 21Day 20 of 20

Today

Today's the day. Doors open at 9 AM. Radisson Hotel, 1300 Chesapeake Terrace, Sunnyvale. See you there. Follow our stories for live updates from the room.

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Story: Live all morning: coffee table, the room filling up, the demo, Frank and Michael together, Q&A. Real photos from the day.